Blogs and Blogging

The most important question to ask before launching a blog is: “Why am I doing this?”

For some groups the answer is advocacy and constituent engagement. Others want to prioritize event promotion. And some may simply want a place to record their stories.

I can help you figure out if a blog is the right tool for your organization and how it fits with your online communications plan. If you decide it’s a good match, I’ll walk you through the steps of creating a dynamic blog, including:

• Comparison of blog platforms and how to select the one that works best for you

• Fundamentals of good design

• How to:
–  Write an engaging blog entry
–  Find and link to relevant content
–  Insert images, video and other media
–  Add RSS feeds, widgets and social media tools (and an explanation of what all that means and why they’re useful)
–  Track and organize headlines using a RSS Reader

• Tips for promoting your blog

• Assistance creating an internal style sheet and editorial calendar

It takes work to attract readers — build it and they will come does not apply to blogs — but blogging should not be a frustrating experience. I’ll show you how to focus your efforts and manage your time so you’ll actually want to blog.

With a background in journalism, I emphasize the importance of smart, well-researched content. I also teach online writing workshops and can provide ongoing editorial support.

Interested in learning more? Contact me here.